Instead of opting for Bluetooth, which most TVs don't have built-in anyways, the pillow gets a wireless audio feed from an included RF transmitter that connects to and sits atop your TV. Because the audio out connection on your TV isn't controlled by its remote, the $130 pillow comes with its own soft remote that won't hurt if you accidentally roll over onto it, plus a sleep timer to ensure you don't wake up at four in the morning with it blaring in your ears.
Now all we need is someone to develop a sub-woofer mattress for the experience to be complete.
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Wireless Pillow Speakers Put a Personal Home Theater In Your Bed